Course overview

Course details

  • Introduction & Objectives

    An introduction to what the session is about, typical personal brand challenges, and the outcomes you can achieve

  • Personal Brand & Corporate Brand

    You need to define and build a great personal brand and to understand the profound impact that can have on you and your organisation

  • The Seven Laws of Personal Brand

    An examination of the elements needed to create a successful Personal Brand. We look at how others portray themselves and reveal their values

  • Creating a Leadership Brand

    We explore and analyse the key communication behaviours from which leadership stems

  • Building your Own Personal Brand

    You must understand the importance of being authentic and how to sustain authentic behaviour. We help you to create a brand statement

Learning outcomes

  • You now understand how you come across in the workplace and how others perceive you.
  • You've developed your personal brand and are projecting it successfully.
  • Your visibility is increasing and you're being seen as a professional.
  • You influence what people say about you by acting consistently and professionally.
  • You consciously understand your values and clearly project them at all times.
  • Your working relationships are more effective and your business network is growing.

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    Frequently asked questions

    This personal brand training course is designed to help professionals define and build a strong personal brand, which can profoundly impact both individual careers and organisational success. Key benefits include enhanced self-awareness, improved professional visibility, and the ability to influence perceptions positively. By mastering personal branding techniques, you'll be better equipped to project your values authentically, increase your influence, and grow your business network.

    his course provides practical tools to create a leadership brand by analysing key communication behaviours that stem from effective leadership. You'll learn how to project your values clearly and consistently, ensuring that you are perceived as a leader in your field. By mastering these techniques, you can confidently navigate workplace challenges, enhance your professional relationships, and increase your visibility as a leader.

    Yes, our personal brand training course will teach you how to sustain authentic behaviour, which is crucial for building a genuine and impactful personal brand. You'll learn how to create a brand statement that reflects your true values and how to act consistently to influence what people say about you. This training is ideal for professionals looking to enhance their authenticity and effectiveness in both personal and professional environments.

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