Course overview

Course details

  • Introduction & Agenda

    Learn the power of story telling in business and set your individual goals for the day

  • The Art of Storytelling

    Discover why storytelling is so memorable and motivating, from inspiring your teams, to getting clients on board

  • The Brain and Stories

    Understand the storytelling archetypes and why stories have such a powerful impact

  • Formula for Great Stories

    Grasp how to format and adapt your own stories to both audience and setting. Explore how to use visual images, metaphors and anecdotes

  • Integrating Stories

    Learn how to create your own business stories, what subjects to use, where and when. Learn what works and what doesn’t work

Learning Outcomes

  • As a result of radically improving your storytelling ability you are now more influential, inspirational and motivational.
  • You truly value and understand the power of narrative language.
  • You know how to persuade, by uniting an idea with an emotion to create a compelling story.
  • You understand when and why to use a story to influence, motivate and inspire.
  • You really understand the proverb: "Those who tell the stories rule the world".

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    Frequently asked questions

    The business storytelling workshop is designed to enhance key communication skills and empower leaders to deliver a compelling narrative that resonates with clients, stakeholders, and teams. Through mastering storytelling techniques, businesses improve their ability to engage audiences, simplify complex ideas, and inspire action. This strategic storytelling approach strengthens not only internal communication but also sales presentations, marketing, and negotiation skills. Global brands like Burberry and Microsoft have used this storytelling workshop to sharpen their storytelling skills and drive measurable business outcomes through effective storytelling.

    Strategic storytelling is crucial for anyone in business to improve communication skills, from leadership to sales teams. This business storytelling workshop equips professionals with the storytelling techniques to create a compelling narrative that engages audiences, enhances negotiation skills, and drives action. Whether in pitches or daily interactions, mastering effective storytelling is key to influencing and inspiring in any role.

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