Course overview

Course details

  • Introduction & Agenda

    Learn the power of story telling in business and set your individual goals for the day

  • The Art of Storytelling

    Discover why storytelling is so memorable and motivating, from inspiring your teams, to getting clients on board

  • The Brain and Stories

    Understand the storytelling archetypes and why stories have such a powerful impact

  • Formula for Great Stories

    Grasp how to format and adapt your own stories to both audience and setting. Explore how to use visual images, metaphors and anecdotes

  • Integrating Stories

    Learn how to create your own business stories, what subjects to use, where and when. Learn what works and what doesn’t work

Learning Outcomes

  • As a result of radically improving your storytelling ability you are now more influential, inspirational and motivational.
  • You truly value and understand the power of narrative language.
  • You know how to persuade, by uniting an idea with an emotion to create a compelling story.
  • You understand when and why to use a story to influence, motivate and inspire.
  • You really understand the proverb: "Those who tell the stories rule the world".

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