Course overview
Course details
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Introduction & Agenda
Learn the power of story telling in business and set your individual goals for the day
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The Art of Storytelling
Discover why storytelling is so memorable and motivating, from inspiring your teams, to getting clients on board
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The Brain and Stories
Understand the storytelling archetypes and why stories have such a powerful impact
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Formula for Great Stories
Grasp how to format and adapt your own stories to both audience and setting. Explore how to use visual images, metaphors and anecdotes
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Integrating Stories
Learn how to create your own business stories, what subjects to use, where and when. Learn what works and what doesn’t work
Learning Outcomes
- As a result of radically improving your storytelling ability you are now more influential, inspirational and motivational.
- You truly value and understand the power of narrative language.
- You know how to persuade, by uniting an idea with an emotion to create a compelling story.
- You understand when and why to use a story to influence, motivate and inspire.
- You really understand the proverb: "Those who tell the stories rule the world".