Course overview

Course details

  • Introduction & Objectives

    An introduction to what the session is about, typical personal brand challenges, and the outcomes you can achieve

  • Personal Brand & Corporate Brand

    You need to define and build a great personal brand and to understand the profound impact that can have on you and your organisation

  • The Seven Laws of Personal Brand

    An examination of the elements needed to create a successful Personal Brand. We look at how others portray themselves and reveal their values

  • Creating a Leadership Brand

    We explore and analyse the key communication behaviours from which leadership stems

  • Building your Own Personal Brand

    You must understand the importance of being authentic and how to sustain authentic behaviour. We help you to create a brand statement

Learning outcomes

  • You now understand how you come across in the workplace and how others perceive you.
  • You've developed your personal brand and are projecting it successfully.
  • Your visibility is increasing and you're being seen as a professional.
  • You influence what people say about you by acting consistently and professionally.
  • You consciously understand your values and clearly project them at all times.
  • Your working relationships are more effective and your business network is growing.

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